Not Lovin'It (2021)

Advertising slogans or catchphrases have the ability to infiltrate into our mind on a regular basis- especially during our childhood - through the simple tactic of constant repetition. 

 

For this project I propose to gather the most iconic food and beverages slogans of all times and use them in an installation.

 

I propose to use the same tactic of repetition as a visual criticism to the ultra processed food industry and also the food marketing. My idea is to create a LED display with the slogans in BOLD LETTERS in a  RED BACKGROUND